Review by Bernie L. Malonson for How To Make Money At Home In Spare Time By Mail: In Seven Lessons
Rating:
If you are interested in classic, refined and proven techniques, then you are in for quite a treat. Robert Collier is known as one of the greatest marketers, copywriters and positive thinkers of the 20th century.

Collier packs the book with:

* Classic Sales Letter Examples

* Dozens of entrepreneurial success stories

* The six essential ad elements for a successful sale

* Tons of positive feedback and affirmation

Those who wonder if a sixty year old book is still relevant to today’s marketers will be surprised to find that many top Internet marketers swear by the classic marketing methods.

I have read the book six or seven times, and every reading peels the layers back just a little bit more. It is 50% methods and 50% mindset. The methods are mechanical and somewhat easy to learn, the mindset however is why you want to read this one over and over until it becomes second nature.

Highly recommended.

Cheeers!

Review by Sean Patrick for How To Make Money At Home In Spare Time By Mail: In Seven Lessons
Rating:
If you’re like me, you may not be sure how a book on mail order could be relevant to web marketing. Once you learn that many of the top Internet Marketers and Entrepreneurs (people like Jay Abraham, John Carlton, Yanik Silver and Dan Kennedy) have used Collier’s marketing and copy writing methods as their secret weapons to make millions you realize you’ve got to read this book. It’s that good.

What’s great is Collier breaks marketing and copy writing down for you into common language without a lot of jargon. Plus you discover story after story of start-up entrepreneurs succeeding over and over again to keep you motivated.

So, if you are looking for ideas and motivations in starting your business, want to learn from someone who has done it, and you are tired of shelling out money for the next big “e-book” or “e-course” then this book should definitely part of your collection.